February 11, 2002

Sesame Workshop Extends and Expands Its Media Asset Management Technology
with Venaca S-3 Single Source Solution

New York, N.Y. - February 11, 2002 -- Venaca, a leader in creating Broadcast Quality Archives and Media Asset Management Solutions and Sesame Workshop, the global pioneer in educating and entertaining children through multiple media, have signed an extension to provide additional enhanced Media Asset Management resources for the entire Sesame Workshop portfolio of programs.

"We've been in the asset management business for 30 years now," said Rob Schuman, director of technical operations for Sesame Workshop. Sesame Street was considered revolutionary when it first started in 1969 because the show repeated short segments in various combinations. When you're going to do that, you have to develop an efficient tracking system. Eventually that system became a sophisticated database of information. Now, with our digital library of broadcast-quality video, a member of the workshop staff can say, "I need a segment on the letter B, and I need it to be two minutes long and include Big Bird," and use simple queries to find every incidence of it."

Venaca initially integrated its Media Asset Management technology into the Workshops digital archive last year. The Venaca S3 system integrates content management and distribution applications to allow networked users to store, search, retrieve, view, edit and distribute broadcast - quality audio and video from a PC desktop.

Under the extension agreement, Venaca will provide the Workshop with numerous enhancements and upgrades such as the integration of editing systems, the automation of their tape duplication facility, the ability to create any digital format from their assets and development of a web based asset management portal.

About Sesame Workshop

Sesame Workshop is a non-profit educational organization committed to maximizing the power of all media as an educational force in the lives of children. Its products include television, online, CD-ROMs, magazines, books, film, community outreach, and licensing. Best known as the creators of Sesame Street - now in its 31st season on PBS - the Workshop produces programming that has been enjoyed in 148 countries, including 20 co-productions reflecting local languages, customs, and educational needs. With Columbia TriStar Television Group, the Workshop recently launched Dragon Tales on PBS. Several of the Workshop's earlier award-winning programs, including The Electric Company, 3-2-1 Contact, and Square One TV, can now be found on Noggin, the new 24-hour-per-day kids' thinking channel, a joint venture between the Workshop and Nickelodeon. Find the Workshop online at www.sesameworkshop.org, www.sesamestreet.com, and www.stickerworld.org