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Venaca Customer Lifetime Television Network Wins Broadcast Engineering Excellence Award
Venaca S-Line MAM Technology Supports State-of-the-Art Technical Operations Center


NEW YORK, NY, April 05, 2007 - Venaca, the proven experts in open MAM solutions, today announced that Venaca customer Lifetime Television Network has been honored with an Excellence award from Broadcast Engineering magazine. Lifetime was named the winner in the "New studio technology - network" category in recognition of its state-of-the-art Technical Operations Center in New York City. Venaca's S-Line media asset management solution provides the core technology enabling Lifetime's virtually tapeless delivery to air workflow.

"Venaca delivers the superior technology and broadcast production industry expertise that companies need to gain greater efficiencies and generate more revenue from their media assets," said George Grippo, president and CEO of Venaca. "Lifetime's recognition by Broadcast Engineering is the latest testament to the value we bring in positioning companies for leadership today and in the future. We congratulate Lifetime, and are proud to be a part of their award-wining operations center."

Broadcast Engineering's sixth annual Excellence Awards represent "the highest quality in television, production and network technology." Lifetime was selected from among 50 cutting-edge facilities. In particular, Lifetime was cited for "a centralized digital asset management system . . . naturally blending the previously diverse cultures of broadcast and IT."

Venaca's S-Line platform is the industry's first truly scalable and fully open solution for any level of need, from "MAM-in-a-box" to full enterprise-wide deployments. Venaca's S-Line helps companies cut cost and generate new revenue in transforming media archives into powerful money-making assets. Because it is based completely on open standards, S-Line gives customers the highest level of flexibility and value while protecting and extending prior MAM technology investments.

About Venaca
Venaca, Inc. delivers superior Media Asset Management solutions to companies of all sizes. Venaca’s S-Line is the industry’s first market-proven, open and scalable platform for cataloguing, accessing, re-purposing and distributing content across any platform at any time. For 12 years, Venaca has helped content owners respond quickly to market changes, delivering greater efficiencies at lower cost to generate more revenue from media assets. S-Line’s industry-standard architecture also protects and extends existing MAM technology investments. For more information visit www.venaca.com.

Media Contacts:

Horn Group, Inc.
Rob Manfredo
646-688-0585
rmanfredo@horngroup.com
Venaca, Inc.
Maggie Cassidy
212-660-2965 ext 2011
mcassidy@venaca.com